DDC Partners with Animoca Brands in Major Bitcoin move
DDC Enterprise Limited, an e-commerce giant specializing in Asian cuisine, has inked a strategic pact worth $100 million with Animoca Brands, a prominent web3 company. This collaboration aims to enhance Animoca Brands’ Bitcoin (BTC) strategy.
Under the agreement, DDC will advise on maximizing returns from Animoca Brands’ bitcoin holdings. The partnership comes shortly after DDC unveiled plans to substantially invest in bitcoin.Adding Animoca Brands co-founder, Yat Siu, to DDC’s Bitcoin Visionary Council further solidifies this partnership. Yat will guide efforts to optimize Bitcoin as a treasury asset.
Chairwoman Norma Chu stated, “Yat’s extensive experience will elevate our Bitcoin initiatives and ensure prudent risk management.” This move reflects DDC’s commitment to integrating Bitcoin into its financial reserves.
DDC joins a growing list of firms accumulating Bitcoin. Inspired by companies like Metaplanet, they aim to replicate success stories seen with large corporate Bitcoin holdings.
- Public companies bought nearly 131,000 BTC in Q2 2025, marking an 18% rise in bitcoin treasuries.
- Institutional adoption surged, with spot Bitcoin ETFs acquiring around 111,000 BTC.
Consequently, Bitcoin prices soared past $118k, driven by increased corporate interest alongside other factors.
