Web3 Brand Rekt Conquers Consumer Goods with One Million Drinks Sold
Rekt Brands Inc. announced a significant milestone: over one million drinks sold via its website. This remarkable achievement in less than a year showcases the power of crypto-native communities in supporting real-world products.
According to a press release shared with crypto.news on September 19, Rekt Brands met this goal largely through its direct-to-consumer strategy. Collaborations played a vital role,especially with MoonPay for the “Moon Crush” beverage.This strategy let Rekt retain control over sales and customer data, sidestepping conventional retailers.
The success of Rekt highlights the growing impact of Web3 in areas previously unaffected by crypto. By focusing on direct sales, Rekt demonstrates that digital communities can drive growth comparable to established CPG firms.
- Partnerships with MoonPay, Coinbase’s Base, OpenSea, and GameSquare expanded Rekt’s cultural exposure.
- The “Moon Crush” limited edition with MoonPay was highly successful.
- GameSquare’s integration of REKT tokens and cooperation with FaZe Clan linked Web3 loyalty to mainstream gaming.
Ovie Faruq, Co-founder and CEO, emphasized Rekt’s vision: “We’re not just making drinks; we’re creating a cultural movement bridging Web2 and Web3.”
Issued late 2024, the REKT token reached a $600 million market cap by August 2025. This achievement underscores the potential of “brand coins” in the consumer market.
