Crypto Media Struggles in Eastern Europe Despite Strong Asset growth
In Q2 2025, Outset PR noted that 63.1% of crypto-focused media outlets in Eastern Europe experienced declining traffic. Despite digital assets climbing 21.7%, many outlets faced visibility issues.
Search algorithms, regulations, and AI-driven referrals mainly affected visibility. Barely 36.9% of outlets reported growth. Traffic focus remained heavily on 17 top outlets,controlling 80% of traffic. Russia and Poland held 82% of crypto-native viewership together.
- Regulation varied across regions, with Russia promoting mining but restricting ads.
- Poland, Hungary, and Romania adapted to MiCA regulations.
- Belarus saw increased censorship and format changes.
Mainstream outlets suffered less but still faced declines. among generalist media, MonitorFX.pl stood out, increasing visits substantially. This highlights the potential for smaller players adapting effectively.
To thrive, outlets must embrace adaptability, comply with regulations, and understand new audience discovery paths. Although challenges persist, crypto media growth opportunities exist for those adopting innovative strategies.
