Why Crypto PR Thrives in Market Downturns
Contrary to popular belief, crypto PR shouldn’t slow down during market downturns. While product teams focus on progress, it’s an ideal time for brand building. Strategic brands use this period to strengthen their credibility, positioning themselves ahead of competitors when the market heats up again.
Some argue that PR during a downturn is tone-deaf or unnecessary. Though, visibility is a strategic move, especially in calmer markets. As crypto activity slows, newsrooms have more space for stories beyond price action. This means true innovation and strong projects can shine without getting lost in drama-driven headlines.
During a bull run, even a $10 million funding round might not grab attention. But in a bear market, a $5 million round, like Lyzi’s recent seed funding, can be newsworthy. Lyzi’s move is a smart PR strategy, possibly attracting media outlets like CoinDesk.
Providing expert commentary during quiet periods is also valuable. Journalists seek insights, and this is yoru chance to establish authority. When a journalist approaches, be ready. A good PR firm can definitely help, but you must step up with confidence.
Execution matters. Be strategic about timing and tone. Use market bearishness to build your reputation thru earned media
