SoFi Reintroduces Crypto Trading With Expanded Features
SoFi Technologies is reviving its crypto trading service. Users can now buy, sell, and hold digital currencies like Bitcoin and Ethereum on the platform.
SoFi is also introducing global remittances and exploring stablecoins. This move follows CEO Anthony Noto’s earlier statement about re-entering the crypto market.
Regulation in the U.S.has improved, encouraging SoFi’s return. Last year, due to regulatory challenges, SoFi exited the crypto market.But now, with the landscape shifting, the firm is back.
In April 2025, Noto expressed SoFi’s interest in integrating blockchain across its services, from lending to investing. This move aligns with the company’s vision of innovation in financial services.
SoFi’s goal is to provide customers with more control and options in investing, cross-border payments, and savings. The company aims to leverage crypto and blockchain to achieve this.
Federal Reserve Chair Jerome Powell also supports banks offering crypto services. The passing of the GENIUS Act by the U.S. Senate further shows regulators’ growing acceptance of stablecoins.
