House of Doge Makes Crypto History wiht Italian Football Club Acquisition
House of Doge has set a new precedent in the crypto world. It has become the first crypto company to acquire a majority stake in a professional European football club.
The acquisition is of U.S. Triestina 1918, one of Italy’s oldest football clubs. This move aims to enhance the utility of Dogecoin (DOGE).
While other crypto firms have invested in global sports teams,House of Doge’s move stands out. It’s a significant step for the Dogecoin platform, which focuses on advancing the adoption of DOGE.
This acquisition comes shortly after House of Doge merged with Brag House Holdings. It also recently partnered with Robinhood and 21Shares.
Triestina 19198 Calcio is a professional football club in Italy’s Series C tier. Even though not in Serie A, the top tier, this investment marks Dogecoin’s entry into European football.
Marco Margiotta, CEO of house of Doge, says the investment goes beyond football. It connects Dogecoin’s global community with a storied club, proving digital assets can drive real-world value.
House of Doge will work with Triestina’s leadership to integrate DOGE into the club’s operations. Fans can use the token for ticket payments, concessions, and merchandise purchases. This boosts Dogecoin’s utility and benefits the club.
DOGE is currently the ninth largest cryptocurrency, with a market cap of over $29.9 billion.
