Airdrops: From Marketing Tool to Community Builder
Airdrops started as a clever marketing tactic to boost liquidity and attract new users to crypto projects. initially, it was simple: sign up, click a few buttons, and receive free tokens. This strategy created a buzz around projects, with some even achieving legendary status. according to CoinGecko, crypto projects distributed over $26.6 billion through airdrops between 2020 and 2023.
Today, airdrops are crucial for building communities. However, they’ve faced criticism for attracting short-term opportunists, or “airdrop farmers.” These users join for quick profits, which can hurt projects when they sell their tokens. Despite this, early-stage projects still benefit from the initial traction
