Prediction markets are becoming a mainstream phenomenon across politics, sports, and business. Polymarket’s latest move exemplifies this trend. Summary Polymarket will become Yahoo Finance’s exclusive prediction markets partner Yahoo Finance will feature Polymarket prediction bets, generated in real time Prediction markets are growing in popularity, with bets ranging from politics, sports, and real-life events On Wednesday, November 12, Polymarket announced that it would become the exclusive prediction market for Yahoo Finance. The move is expected to increase the platform’s visibility further. While the details about the partnership are scarce, Yahoo Finance will likely feature real-time prediction odds from Polymarket across politics, economics, and other event-based outcomes. The news comes just a week after Google Finance announced a similar move, stating that it would be adding Kalshi and Polymarket to its website. The platform wrote that users would be able to write natural language questions and see live probabilities from the two prediction markets. Polymarket prediction volume on the rise Polymarket has seen increased attention in 2025. In October, the platform registered 477,000 active traders, with total trading volume exceeding $3 billion. At the same time, its competitor Kalshi recorded over $4.4 billion in trades during the same period. Prediction markets like Polymarket and Kalshi enable users to bet on a wide range of real-world events, with live odds available on the platforms. Because of participants’ underlying incentives, the odds on these platforms can sometimes more accurately predict outcomes than expert takes or opinion polls. Notably, prediction market betters are incentivized to place bets if they have done extensive research and are convinced of the outcome. Specifically, Polymarket came to prominence during the 2024 U.S. presidential election. At the time, the platform accurately predicted the results, including a victory for then-candidate Donald Trump, contradicting mainstream polls. And today, Trump is looking to get in on the action himself. Trump Media & Technology Group has partnered with Crypto.com Derivatives to launch Truth Predict, a new platform feature allowing users to trade on real-world events. The move marks the company’s entry into the booming prediction-market sector, where Trump’s eldest son, Donald Trump Jr., already holds advisory and investment ties through Kalshi and Polymarket. So far, the rollout has drawn criticism and renewed scrutiny over potential conflicts of interest, with detractors labeling the current administration “the most corrupt government in history.”
